List of Publications of MBA Staff Members in the last five years [2018-19 to 2022-23]
International Journals:

 

Academic Year 2018-19

1. Savithri. J.J, Maharayazh Mozhi. S, “A study on the relationship between Leader Member Exchange and Organizational Citizenship Behaviour mediated by Organizational Commitment”- IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 8. Ver. IV (August. 2018), PP 10-15 www.iosrjournals.org.

2. Savithri. J.J, Maharayazh Mozhi. S, “Effect of Work Passion on Organizational Citizenship Behaiour”- International Journal of Business and Management Invention (IJBMI)ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org || Volume 8 Issue 01 Ver. III || January 2019 || PP 06-10

Academic Year 2019-20

3. Nirmala., G. &Panchanatham. N, “A Study on Television Advertising and Emotional Intelligence of women consumers in Puducherry”, International Journal for Research in Engineering Application & Management, Vol.5., Issue 3., pp. 330-334. DOI: 10.35291/2454-9150.2019.0222. ISSN: 2454-9150 (UGC Care Approved Group I Journal), June 2019.

4. Nirmala., G. &Panchanatham. N, “Television advertising and buying behavior of women consumers towards cosmetic products in Puducherry”, International Journal of Engineering Development and Research, Vol.7. Issue 3. Pp. 73-78. ISSN: 2321-9939, July 2019.

5. Nirmala., G. &Panchanatham. N, “Reference Group Involvement on Cosmetics Product Choice of Women at Puducherry”, International Journal for Research in Engineering Application & Management, Vol.5, Issue 4, pp.74-78. DOI: 10.35291/2454-9150.2019.0297. ISSN: 2454-9150 (UGC Care Approved Group I Journal), July 2019.

6. Nirmala., G. &Panchanatham. N, “Influence of Television Advertising in Acquiring Cosmetics with Special Reference to Women Consumers in Puducherry”, International Journal of Trend in Scientific Research and Development, Vol.3., Issue 5., pp. 73-78. https://doi.org/10.31142/ijtsrd25215. ISSN: 2456-6470, August 2019.

7. N. Hasmuk @ Dilip @ Deepak | Dr. Juno Jasmine. J “A Study on Absenteeism at Shri Annalakshmi Spinning Pvt.Ltd, Dindigul” Published in International Journal of Trend in Scientific Research and Development (IJTSRD), ISSN: 2456-6470, Volume-3 | Issue-6, pp.553-557, URL: https://www.ijtsrd.com/papers/ijtsrd29 167.pdf, October 2019.

8. Poorani. R, Arulselvi. T, Dr. Juno Jasmine. J “A Study on Customer Relationship Management at Yamaha Srinivasa Motors Puducherry” Published in International Journal of Trend in Scientific Research and Development (IJTSRD), ISSN: 2456-6470, Volume-3 | Issue-6, pp.663-668, URL: https://www.ijtsrd.com/papers/ijtsrd29 182.pdf, October 2019.

9. Ruth., H. &Nirmala. G, “A study on Brand Resonance of Yamaha at AMS Motors Puducherry”, International Journal of Trend in Scientific Research and Development, Vol.3., Issue 6., pp 451 – 454. ISSN: 2456-6470, October 2019.

10. Gnanapreetha. K. P, “A Study on Television Advertisement on Consumer Buying Behaviour at Darling Electronics Ltd, Puducherry” on International Journal of Trend in Scientific Research and Development (IJTSRD) (e-ISSN: 2456 – 6470) published on October 2019.

11. Dr. Juno Jasmine. J& Dr. VijayakrishnaRapaka. E, “A review on Adversity Quotient and Social Intelligence for Sustaining in the Work Place”. Published in TEST Engineering & Management Online Journal, ISSN: 0193-4120, Volume 83, Issue – March April 2020, pp.3209-3215, URL: https://www.testmagzine.biz/index.php/testmagzine/article/view/4170, March 2020.

12. Sangivikumar.S& Dr. Thamodaran. V, “Digital Transformation Framework in Business”, Parishodh Journal, Volume IX, Issue III, March2020, ISSN NO: 2347-6648, pp 2159 – 2166, 2020.

Academic Year 2020-21

13. Sangivikumar.S& Dr. Thamodaran. V, “Usage of Artificial Intelligence in Human Resource Management”, DogoRangsang Research Journal, Vol-10 Issue-07 No. 15 July 2020, ISSN: 2347-7180, pp 197 – 205, 2020.

Academic Year 2021-22

14. Nirmala., G. & Dr. Panchanatham. N, “Television Publicity and Personality Influence on The Buying Behaviour of Working Women”, The Journal of Oriental Research Madras, Vol. XCII, No. 04, pp. 156 – 164, ISSN: 0022-3301 (UGC Care Approved Group I Journal), September 2021.

15. Nirmala., G. & Dr. Panchanatham. N,“Psychological Fascination of Adolescence Towards Cosmetics”, International Journal of Humanities, Law and Social Sciences, Kanpur Philosophers,Vol. VIII, Issue VII, pp. 59 – 65, ISSN 2348-8301 (UGC Care Approved Group I Journal), October 2021.

Academic Year 2022-23

16. DevayaniRajalatchoumi. K & Dr. Juno Jasmine. J “A Study on Workers’ Participation in Management at Solara Active Pharma Sciences Ltd. In Cuddalore” Published in Journal of Xidian University, ISSN No.: 1001-2400, Volume-17, Issue-7, Impact Factor: 5.4. pp.599-605, SCOPUS indexed, UGC-CARE Approved Group 2 Journal, URL: https://drive.google.com/file/d/1QkeLgb936PKo3jTXw5MrUV3H2Ko0VA3r/view. DOI:10.37896/jxu17.7/048, July 2023.

17. Jaanavi. D.N &Dr. Nirmala. G,“A Study on Employee Stress Management at TPRS Enterprises Private Limited in Puducherry”, Gradiva Review Journal, Vol. 9,Issue 7, pp. 255- 259, ISSN NO: 0363-8057 (UGC Care Approved Group II Journal), July 2023.

18. DharaniDharane. C &Sangivikumar.S, “A Study on Work Life Balance in Co-Operative Society in Puducherry”, Gradiva Review Journal, Vol-9 Issue 7, ISSN No: 0363-8057, pp 310 – 318, 2023.

19. Sivasubramanian S &Sangivikumar.S, “A Study on Customer Satisfaction towards Customized Clothes Tetrad in Puducherry”, Gradiva Review Journal, Vol-9 Issue 7, ISSN No: 0363-8057, pp 286 – 292, 2023.

20. Gnanapreetha. K. P, A Study on Employees satisfaction at Solara Active Pharma Sciences Private Limited Cuddalore (GRJ/6139) on Gradiva Review Journal Volume 9, Issue 7, July 2023.

Academic Year 2023-24

21. Hemalatha. M & Dr. Devanathen.K, “Chronology of Trade and Commerce in Ancient India”, International Journal of Multidisciplinary Advanced Scientific Research and Innovation (IJMASRI), (Approved by National Science Library), ISSN: 2582-9130, DOI: 10.53633/IJMASRI, Vol. 1, issue 1, pp. 14- 19, October 2023.

22. Dr. Juno Jasmine. J &Dharanivel. R “Assessing the effectiveness of Apprenticeship Training: A Comprehensive Analysis” Journal of Emerging Technologies and Innovative Research (JETIR), ISSN-2349-5162, Volume-11, Issue-2, Impact Factor: 7.95. pp. f73-f75, UGC Approved URL: https://www.jetir.org/view?paper=JETIR2402509, February 2024.

23. Mishra, Patil, Aravindha, Juno Jasmine, Pathak, Kavitha “Exploring the Influence Mechanism of Strategic Leadership, Employee Engagement and Job Involvement: A Framework Model Approach” Journal of Informatics Education and Research (JIER) [ABDC Journal] DOI: https://doi.org/10.52783/jier.v4i1.673. ISSN: 1526-4726. Pp. 1006 – 1015. URL: https://jier.org/index.php/journal/article/view/673, March 2024.

International Conference:

Academic Year 2018-19

1. Sindhuja K, Presented a paper entitled “The Evolution of 5G Technology: Enabling the Next Wave of Connectivity and Innovation” in the National Conference on "Innovating for the Future: Embracing Change in a Dynamic World" organized by Science and Humanities, Bharathiar College of Engineering , Karaikal October 2018.

Academic Year 2019-20

2. SangiviKumar S Presented a paper entitled “Progress of Mudra Scheme with special reference to Tamilnadu” in the National level conference on “Impact of Mudra scheme on Micro, Small & Medium Enterprises” organized by the school of commerce, VET Institute of Arts and Science, Erode on January, 2020.
3. SangiviKumar S. Presented a paper entitled “Corporate Social Responsibility” in the National Conference on “Emerging challenges of green business in environment sustainability” organised the PG Department of Commerce, Govt. Arts College, Chidambaram, March,2020.

Academic Year 2020-21

4. Sangivikumar. S, Presented a paper entitled “An Impact of Information and Communication Technology on Cyber Bullying and Cyber Stalking in it Sector in Puducherry” in an International Conference on “Advancement in business in the digital era 2021” organized by the post graduate Department of Commerce, Jamal Mohamed College, Trichy on February, 2021.

Academic Year 2021-22

5. Sarala. S, Presented a paper entitled “Adapting to the New Normal: Strategies for Building a Resilient Remote Work Culture” in the International Conference on "Building Resilience: Strategies for Thriving in Uncertain Times” organized by the Science and Humanities, Bharathiar College of Engineering , Karaikal February 2022.
6. DeepKumar D, Presented a paper entitled “The Role of Technology in Enhancing Employee Resilience and Productivity in the Post-COVID Workplace” in the International Conference on "Building Resilience: Strategies for Thriving in Uncertain Times” organized by the Science and Humanities, Bharathiar College of Engineering , Karaikal February 2022.

Academic Year 2022- 23

7. Dr. Nirmala, G, presented paper on “A Study on Working Women and Intellectual Well-Being at Second International Conference on Gender Gap and Sustainable Development Goals: Opportunities and Strategies” organized by the Department and Centre for Women’s Studies and Department of Computer Science, Mother Teresa Women’sUniversity from 24th to 25th November 2022.
8. Gnanapreetha K.P, Presented paper on “A Study on role of women in household food security” in Second International conference on Gender Gap and Sustainable Development Goals:Opportunities and Strategies organized by Department and Centre for Women’s Studies, Mother Teresa Women’s University from 24th November to 25th November 2022.
9. Dr. Nirmala. G, Presented paper on “Future trends in service Industry at the International Conference on Leading Business Transformation and Innovation – 2023” organized by the Department of Management Studies and Department of Historical Studies &Tourism Management, Mother Teresa Women’s University, Kodaikanal on 29th to 30th March 2023.